On March 20, the 2025 Appliance & Electronics World Expo (AWE 2025) grandly opened at the Shanghai New International Expo Center. TCL, making its debut as an “Olympic Worldwide Partner” at a domestic exhibition, showcased its three core industries—smart terminals, semiconductor displays, and new energy photovoltaics—at this global event for the home appliance sector. As a leader in semiconductor displays, TCL CSOT (China Star Optoelectronics Technology) unveiled a range of cutting-edge display products, highlighting its deep integration of the advanced display technology brand APEX Zhentu, as well as groundbreaking innovations in next-gen technologies like printed OLED and MLCD (Micro Lens Composite Display). These advancements continue to push the boundaries of display applications, drawing significant attention from both industry professionals and consumers.
Exploring the “Zhentu World”: Awards and Innovations
At the event, Tim Pan (Pan Tianhong), founder of the popular tech channel Filmstorm and a renowned creator in the tech space, explored TCL CSOT’s “Zhentu World” exhibit. Two standout products won prestigious AIPULAN Awards:
- The 14-inch world’s thinnest LCD laptop screen impressed with its ultra-slim design.
- The 149-inch MLCD “Stargaze” screen captivated with its seamless, large-scale visual integration.
Additionally, TCL CSOT’s 27-inch printed OLED professional display secured the AIPULAN Core Technology Award, underscoring its leadership in display innovation.
Full-Scenario Display Solutions Elevate Consumer Experiences
TCL CSOT, committed to becoming a global leader in display solutions, showcased multi-scenario applications spanning TVs, IT devices, mobile consoles, automotive displays, and specialized screens at AWE 2025. By deeply understanding user needs and driving technological breakthroughs, TCL CSOT’s award-winning products are advancing all-size, all-category, and all-form-factor innovations, enhancing home experiences and fostering industry growth.
Award-Winning Breakthroughs
- The MLCD Stargaze Screen (winner of the 2025 AWE AIPULAN Innovation Award) leverages pioneering LCD + Micro LED multi-medium integration technology to deliver 149-inch 6K×4K resolution and intelligent split-screen switching. This solves long-standing challenges in image consistency and signal coordination across different media, offering boundaryless, high-fidelity visuals for scenarios ranging from digital signage to large conferences.
Building an Ecosystem with APEX Zhentu
TCL CSOT’s APEX Zhentu technology portfolio—featuring printed OLED, FMM OLED, and MLCD—has established a full-scenario display ecosystem for smart terminals, home appliances, and consumer electronics. By pushing the limits of display tech, TCL CSOT is not only delivering unparalleled visual experiences but also transforming screens into bridges between the physical and digital worlds, setting new trends for the industry’s future.
Through relentless innovation, TCL CSOT continues to redefine what’s possible, ensuring every display becomes a gateway to immersive, connected experiences.
